Just as brands had to make their sites responsive for mobile, so too will they have to make them responsive for VR, because the “internet” is becoming a place you step into. Thomas Wallner of Deep VR showing his Liquid Cinema Timeline Why Should Brands Care?
Using autopano video inside oculus software#
Throw in new software tools for immersive storytellers like Liquid Cinema, which reorients the sphere on the cut line, and VR storytellers have the ability to precisely target the viewers’ attention … and then measure the actions they take at different gaze points. These increased data points could lead to what some marketers are calling a ‘ datapoolooza’ with a hyper-personalization of immersive video products. So in addition to heat maps that show where in the 360 sphere your viewer is looking, some day we will also know how our stories made users feel. If you’re a marketer, creating a memory that does not otherwise exist could be a valuable tool.īeyond just likes, shares and CTR, several VR analytics companies are working on emotion metrics. For VR Journalists, false memories are likely not your goal. How does allowing someone to step inside your story enable them to better understand it? Science as far back as 2006 has shown virtual reality not only aids memory recall, but it also can create false memories. The killer metric for VR video may be empathy. Heat Map of a 360 Video Empathy Metrics For Immersive Media
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